![]() ![]() ![]() Everywhere else, that would be seen as the evil big corporation in the flesh.Īpple can do anything they want, and their users will accept it as stone tablets from the mountaintop. It's also why Apple can continue to operate at a profit margin in excess of 40%, which is completely unheard of everywhere else, where 12-15% is considered the most you can ever hope for. I'm talking about the bedrock mass market, who have been promised Eternal Life and Everlasting Creativity as long as they don't stray from the community of the Righteous.Īnyone else trying something like this would be out of business in three months. No, not you, Jane, and I'm sure not the majority of professional Mac users. Apple can do this, and get away with it, because Steve Jobs managed to build a brand loyalty of almost religious zeal. ![]()
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